Let’s glow up

A glow-up is about making changes that help you look and feel good. Maybe you want shinier hair, a skincare routine that suits you, or a new way to do your makeup. We find viral glow-up routines and break them down into clear steps, with pictures and product links. Pick one you’d like to try and follow along.

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Woman in a white robe applying skincare to her cheek at a bathroom mirror

Viral products

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Beauty products you’ve probably seen in your feed, with direct links to take a closer look.

K18 Leave-In Molecular Repair Hair MaskHair

K18 Leave-In Molecular Repair Hair Mask

A leave-in repair mask used after shampoo on towel-dried hair.

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Photo: k18hair.com

COSRX Advanced Snail 96 Mucin Power EssenceSkincare

COSRX Advanced Snail 96 Mucin Power Essence

A light hydrating essence used after cleansing.

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Photo: cosrx.com

e.l.f. Halo Glow Liquid FilterMakeup

e.l.f. Halo Glow Liquid Filter

A sheer complexion booster worn alone or beneath foundation.

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Photo: elfcosmetics.com

A selection of widely discussed products, not a popularity ranking. No commissions earned.